New Special-Edition Harley-Davidson Fat Boy: Enter The Gray Ghost!

Lots of money for a flashy finish

Money Talks

Harley’s 2025 Q1 Performance And Hurling Spears

MoCo's financial stats still poor, H Partners doubles down.

Riding The Softail Lineup

Softly, Softly Catchee… Buyers?

Fifty years ago, Harley-Davidson faced an existential decision. Did its …

Battle For The Boardroom

Harley-Davidson And H Partners Begin Sparring

More SEC filings with both companies bolstering their postions and defen…

The Battle For Harley-Davidson

Unfortunately, it's not a movie. It's a real-life fight for who will run…

LiveWire Announces Police Versions Of Del Mar and Alpinista Battery Bikes

Lights, handcuffs, action?

Harley-Davidson Responds To Ex-Board Member’s Rebukes

Harley says Dourdeville knew what was going on.

Fallout From The Top

Harley-Davidson Board Member Abruptly Resigns, Slams Company Leadership

The now former Harley Board member Jared Dourderville thinks Harley-Davi…

Breaking

Harley-Davidson Looking For New CEO

Jochen Zeitz to retire

Study

Harley-Davidson Most Clickbait-Worthy Brand (You Won’t Believe What Happens Next!)

Honda, KTM and BMW also generate lots of mindless clicks: Here's why!

Money Talks

MoCo CEO Jochen Zeitz And The $110,000 Bagger

A new $110,00 Bagger; are Zeitz's business moves crazy or brilliant?

Back To Basics: Harley-Davidson Nightster Priced At $10K Now

Back to EVO pricing levels, but made overseas

4 Sale

Which Way, Sportster Fan?

Do you want the attitude of the R, or the agility of the X? Or something…

What About The Other American Motorcycle Company?

Are American motorcycle manufacturers dying?

Is It Time To Pull The Plug On LiveWire?

Another dismal quarter and full year financials.

Looking At The Books

Harley-Davidson’s Q4 And 2024 Full Year Financials Are Ugly

Is it time to for a change in Harley-Davidson's direction and leadership…

The Lowdown #57

Risk Vs. Reward

Avoiding controversy in a controversial world